Presentation of the school
CREA is a unique school in Switzerland, original and creative, which meets the requirements of the Bologna Agreement, which allows us to award ECTS credits. It is also referenced by the FSEP – Federation of Swiss Private Schools, as well as the AGEP – Geneva Association of Private Schools. We are the reference school in the field of Marketing, Communication, Digital and Art Direction. Each year, more than 800 students are trained at our institution by the best Swiss and international speakers. We offer Bachelors, Masters (executive or full-time) as well as a range of continuing education courses in the form of Certification Cycles or preparatory courses for the Federal Brevet exams. CREA’s development is focused on three areas of excellence: Creation, Digital & Innovation and Luxury.
Why choose this program?
This program is done through 18 months
The Master in Digital Marketing & Communication responds to a strong expectation of marketing professionals whose profession has undergone a tumultuous impact from digital and new technologies, which has pushed aside certain established practices. New professions have then appeared, leading to a lack of skills in the market and an urgent need for new training in these fields. The Master in Digital Marketing accompanies students in this evolution through an immersive approach and allows them to develop emerging knowledge & skills by working on real-life applications. The program has been designed with leading digital marketing and communication professionals and experts in learning techniques to find the right balance between theory and practice. The first year of training constitutes the immersion phase, consisting of a set of 6 teaching modules mixing master classes and workshops led by key players in the market. The student will develop strong strategic thinking, while acquiring key operational skills in Digital Marketing & Communication. The challenge of the Master’s degree lies in the ability to train students to adapt to current changes but also to anticipate those of tomorrow in order to take advantage of them. In this perspective, the training focuses as much on developing their strategic thinking and creative spirit as on building solid operational skills. In less than 13 years, this training has become a reference for recruiters of confirmed talent in digital marketing and communication, whether in an agency, an advertiser or as a follow-up to a Bachelor’s degree.
- Program Type: MSc
- Admission level : 3rd year undergraduate
- Start date: Fall
- Schedule: Full time through 18 months
- Campuses: Geneva, Lausanne
- Price: 24500 CHF*.
* Add 490 euros for the services offered to international students, if you are a student living outside France and of non-EU nationality
to apply
*For French students living in France