Publications
Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets
Journal of Product and Brand Management, 2023, vol. ahead-of-print, no. ahead-of-print
Voir la publicationThe aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development
Journal of Business Research, 2023, vol. 157, no. 113550
Voir la publicationSustainable development goals perspective: nexus between Christians’ religious tourism, geopolitical risk, and CO2 pollution in Italy
Environmental Science and Pollution Research, 2023, vol. 30, no. 62341–62354
Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase
NAWAZ M. Z., KHAN J., TAO M., Current Psychology, 2022
Spiritual leadership and unit productivity: Does psychological need mediate the relationship between spiritual leadership and unit productivity?
HAQUE M. J., NAWAZ M. Z., SHAIKH H. A., TARIQ M. Z., Public Integrity, 2021
Mindful consumption, ego-involvement, and social norms impact on buying SHC: Role of platform trust and impulsive buying tendency.
NAWAZ S., NAWAZ M. Z., JIANG Y., MANZOOR S. F., ZHANG R., SageOpen, 2021
The role of cultural intelligence in the relationship between platform trust and loyalty: The perspective from OTA platforms.
TAO M., NAWAZ M. Z., ALAM F., KHAN J., International Journal of Online Marketing., 2021
Sharing economy as a new organization model: visualization map analysis and future research.
LI J., NAWAZ M. Z., TAO M., IGI Publishers, 2021
Youngsters and WMAs (wechat moments advertisement): Do we need the English language in WMAs?
NAWAZ M. Z., TAO M., AHMAD H., HAQUE M. J., NAWAZ S., SHAFIQUE M. N., SageOpen, 2020
Is COVID-19 generating pandemic animosity among nations and consumers? A theoretical overview.
NAWAZ S., NAWAZ M. Z., JIANG Y., ALAM F., RMC Journal of Social Sciences and Humanities., 2020
Role of brand love and consumers’ demographics in building the consumer-brand relationship.
NAWAZ S., NAWAZ M. Z., JIANG Y., ALAM F., SageOpen, 2020
Revisiting green supply chain management practices: The mediating role of emotional intelligence.
KHAN A., NAWAZ M. Z., TAO M., AHMAD H., SHAFIQUE M. N., SageOpen, 2020
Gaming avatar can influence sustainable healthy lifestyle: Be like an avatar.
WANG X., NAWAZ M. Z., BUTT A., ZHANG Q., SHAFIQUE M. N., AHMAD H., Sustainability, 2020
Impact of workforce diversity management on employees’ outcomes: Testing the mediating role of a person’s job match.
LI W., NAWAZ M. Z., WANG X., HAQUE M. J., SHAFIQUE M. N., SageOpen, 2020
Reluctance to acceptance: Factors affecting e-payment adoption in Pakistan (the integration of TRI and TAM).
AHMAD H., NAWAZ M. Z., BUTT A., KHAN A., SHAFIQUE M. N., SMART Journal of Business Management Studies, 2020