What values for luxury tomorrow? By Jean-Noël Kapferer, The Conversation

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Jean-Noël Kapferer, Professor at INSEEC U., writes in The Conversation about how the coronavirus crisis will impact the industry and cause it to redefine itself. New values, a revision of the concepts of Excellence and Beauty: it is the very essence of luxury that is being redesigned.


Read the article : Covid-19, an unprecedented crisis that will accelerate the changes in the luxury industry

Updated 31 January 2022