1) Enter the luxury boutiques
The Avenue Montaigne and its prestigious luxury boutiques are impressive. However, if you manage to overcome your apprehension, you will learn a lot about their history and about the luxury professions!
Ask the saleswomen questions about the products, about their profession, soak up the atmosphere, observe.
2) Follow Instagram influencers
Some examples:
- Chiara Ferragni, a must-have influencer (who did a collaboration with the house of Ladurée);
- Some Korean influencers, very fashionable today;
- Lena Situations, an inspiring and daring young girl who dared to push doors with great aplomb;
- Fashion designers such as Olivier Roustaing from Balmain, or Inès de la Fressange.
3) Follow the houses that interest you on social networks
They share a lot of content on their backstage, or portraits of people working there: in addition to being exciting, these contents will allow you to confirm or refute your ideas and discover the jobs and the universe of these brands.
4) Dare togo for a coffee at the Ritz!
A larger budget, but you will learn a lot by observing the codes of luxury in the field!
5) Follow the news of the sector
You don’t need to know all the designers by heart. Instead, take an interest in the ones that are most in the news. For example, the arrival of the new designer at Chloe led to a complete cleanup of the brand’s digital strategy, and its Instagram account. Two sites to consult regularly to follow the trends and news of luxury and fashion:
6) Be comfortable in English
The OMNES Education Luxury Expert Center offers courses in English for a reason!
Luxury is an international industry and English is the language commonly spoken in most houses, even when you work in France. Of course, mastering an additional language such as Russian, Chinese or Spanish is a plus.
