What are the opportunities of a training in digital?

The path chosen generally depends on the course of study beforehand. For those who have already entered the professional world with skills in computer science, communication, marketing, etc., further study may be required. The principle is to specialize in a specific field, such as digital marketing.

Furthermore, if at the end of high school you want to enter the digital world, it is advisable to follow a university path.

There are many establishments that train for the digital profession, such as specialized schools, universities and professional training centers.

Note that these institutions offer different degrees and that the years of study vary.

For professionals, it is possible to follow an online or alternating course. Thus, it is usually sufficient to submit an application and to pass an interview.

If you have a baccalaureate, choose a course of study in computer science, mathematics and applied sciences or information systems management at the university of your choice. In addition, you can also join a web school.

• TheECE which offers Bachelor, MSc and Grande Ecole programs.
• INSEEC offers a Bachelor’s degree program and several MSc specializations.
• Sup de Pub which offers a Bachelor’s program and various MSc programs.
• Sup de création which offers different Bachelor’s degrees in interaction design, motion design and game design
• ESCE, which offers various MSc specializations and Masters in Grande Ecole

Most of the training courses in digital are sanctioned by a diploma or a certification, namely :

• BTS or Bac +2 focused on digital technician jobs: in this path, you can turn to a BTS SIO (Infrastructure Solutions, Systems and Networks) in order to be in charge of the maintenance and security of computer equipment.
• the Bachelor’s degree, which is the equivalent of a Bac +3 or bachelor’s degree: to work in digital, opt for a course in digital marketing, computer science, information and communication, etc.
• Bac +5 or Master’s degree: a Master’s degree allows you to specialize in the field of web marketing and social media, computer programming, etc.

As its name suggests, web design consists of creating different interfaces for websites, applications, and eventually video games. The designer’s role is to provide a pleasant and fluid design. To meet this mission, companies will need to recruit:

• an artistic director ;
• a graphic designer ;
• a webdesigner ;
• a 3D illustrator ;
• etc.

In addition to the basic notions of web creation, a job in this universe requires creativity and rigor.

Web development jobs are based on programming. Indeed, the programmer’s role is to ensure the proper functioning of a website, an application or a video game. It is thus responsible for the development of its tree structure and the planning of periodic updates. It is therefore a technical job that requires in-depth computer skills.

Digital marketing or e-commerce requires the adoption of different marketing strategies in order to have a profitable business in the long run. As a result, this sector recruits for a large number of positions, namely:

• data analyst/scientist, in charge of the analysis of the market situation;
• digital marketing manager or digital project manager, in charge of the general coordination ;
• traffic manager, in charge of advertising strategies;
• community manager, who takes care of the external exchanges and the image of the company on the social networks;
• CRM manager, whose role is to oversee customer relations;
• Etc.