Presentation of the school
Twenty years ago, INSEEC opened specialized Masters of Science and MBA programs in Paris, Bordeaux, Lyon, Chambéry and London, based on the expertise of its faculty and the reputation of the Master in Management (MIM) program. These programs take one or two years to complete and are certified by the RNCP (French National Institute of Professional Studies) at level 7. 8 areas of expertise are offered: Digital, Finance, Sports, Management & Business Development, Luxury & Wine, Communication, Marketing & Management, Health & Human Resources.
Why choose this program?
The Master of Science in Marketing, Communication and Business Strategies provides a global vision of marketing today in France and internationally. The program is improved each year, allowing us to teach the latest marketing techniques and to adapt to both trends and the expectations of the professional world. The majority of the courses are taught by marketing professionals, which guarantees that the knowledge acquired by the students is in line with the expectations of recruiters. The lecturers come from consumer goods companies (L’Oréal, Carrefour, CDiscount), research companies (Ipsos, Louis Harris) and specialized agencies (Publicis, TBWA), and they train future managers in all the methods and tools of marketing and communication through real-life case studies. Students develop real expertise in the fields of web marketing, customer relations, sector marketing and sales strategies. Negotiation and management seminars complement these technical skills by developing the managerial skills that are essential to the careers of future managers.
- Program Type: MSc
- Admission level: 1st year postgraduate
- Back to school: Fall, Spring
- Schedule: Full-time, Work-Study
- Campuses: Bordeaux, Chambéry, Lyon, Paris, Rennes
- Price : 11 450 EUR*.
*Add 490 euros for the services offered to international students, if you are a student living outside France and of non-EU nationality.
to apply
*For French students living in France