MSc - Brand Strategy & Strategic Planning - SUP DE PUB

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose Sup de Pub’s MSc Brand Strategy & Strategic Planning?

Strategic planning is an essential component of advertising and marketing, since it enables us to understand both the brand and the consumer’s needs. Thanks to a scrupulous and attentive watch, the strategic planner is able to compile a wide variety of data that can be used to formulate relevant insights and propose appropriate strategic directions.

Would you like to train for this exciting profession? Opt for Sup de Pub’s MSc Brand Strategy & Strategic Planning, a one- or two-year course at a 2nd year postgraduate level. This program includes theoretical courses to equip you with the fundamentals of marketing and strategic planning. It also includes immersive scenarios, conferences and hackathons. Finally, the MSc is offered on a work-study basis. You’ll be able to work while you study and gain professional experience.

You can find this course on the Paris, Bordeaux and Lyon campus.

What is the program of the MSc Brand Strategy & Strategic Planning?

The MSc Brand Strategy & Strategic Planning will enable you to develop real expertise in marketing and teach you to understand the challenges of strategic planning, whether you choose to work for an advertiser or an agency.

During the two years of the Master’s program, you’ll be taught by marketing, communications and creative professionals. You will have to deal with the following subjects in particular:

marketing and digital transformation
brand strategy and diversification
strategic planning and brand identity
editorial strategy
media strategy
analyze a brief
data collection
UX research & design sprint
foresight and design fiction
CX and experiential branding
internal, external and HR communications

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What is the degree awarded by the MSc Brand Strategy & Strategic Planning?

The MSc Brand Strategy & Strategic Planning leads to the title of “Brand Communication Manager”. This is a level 7 RNCP-registered professional certification. It corresponds to a 2nd year postgraduate level. With this training, you’ll be in a position of responsibility in the communications and marketing sectors.

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What are the career opportunities for the MSc Brand Strategy & Strategic Planning?

The MSc Brand Strategy and Strategic Planning prepares you for a career as a strategic planner in an agency or with an advertiser, but it also enables you to consider other careers in marketing, digital, communication or advertising, such as :

communications advisor
brand project manager
advertising manager
brand manager
communications manager

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What are the admission requirements for the MSc Brand Strategy & Strategic Planning?

To apply for the 4th year of Sup de Pub’s MSc in Brand Strategy & Strategic Planning, you need to have a 3rd year undergraduate diploma or 180 credits in communications, design, marketing, business or advertising.

You can also join the MSc in 5th year if you have completed a 1st year postgraduate level or obtained 240 ECTS credits.

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Is it possible to study abroad during the Brand Strategy & Strategic Planning MSc?

Sup de Pub does not provide for international mobility during the Brand Strategy & Strategic Planning MSc. However, you can also take part in internships abroad during your studies, giving you a unique and enriching international experience.

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INTERNATIONAL

International application

Are you an international student living outside France? Would you like to apply for Sup de Pub’s MSc in Brand Strategy & Strategic Planning, or would you like more information about the program and its career opportunities?

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