MSc - User Experience & Relationship Marketing - Sup de Pub

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose Sup de Pub’s MSc User Experience & Relationship Marketing?

Sup de Pub’s MSc User Experience & Relationship Marketing is designed for students interested in both communications and data. In this two-year course, you’ll learn how to identify, collect and exploit user path data to reach your target with appropriate communication campaigns. You’ll learn about conversion tunnel optimization techniques, the fundamentals of a customer journey and marketing data analysis.

Based in Paris, this innovative MSc can be taken as a work-study program. This means you can work in a company while studying at Sup de Pub. In this way, you’ll be able to put into practice the theoretical knowledge you’ve learned in class, and find relevant solutions to real-life problems. It’s a great way to learn and gain experience.

What is the MSc User Experience & Relationship Marketing program?

The MSc User Experience & Relationship Marketing courses are taught by marketing and creative professionals. You’ll benefit from their advice and proven expertise.

In the first year of MSc, you will study the following courses:

media strategy and predictive media buying
data activation
digital strategy and inbound marketing
communication strategy

user experience and customer journey
performance analysis and analytics
data science and CRM
project management and mapping

In the second year, you will also take the following courses:

innovation strategy and value proposition
UX strategy and customer experience
user paths and data visualization

project management: budget, teams, scoping, customer management
data collection tools and performance analysis

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What is the diploma awarded by the MSc User Experience & Relationship Marketing?

The MSc User Experience & Relationship Marketing pathway leads to the title of “Digital Strategy Manager”. This is a level 7 professional certification. It corresponds to a 2nd year postgraduate level. With this training, you’ll be in a position of responsibility in the communication and marketing sectors.

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What are the career opportunities for the MSc User Experience & Relationship Marketing?

Once you have obtained your MSc User Experience & Relationship Marketing, you can consider the following positions:

Digital Project Manager
CRM Manager
Data analyst
Data marketing project manager

CRM Expert
Digital Strategy Manager
Relationship marketing manager
Customer care manager

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What are the admission requirements for the MSc User Experience & Relationship Marketing?

To enter the 4th year of Sup de Pub’s User & Relationship Marketing MSc program, you need to have a 3rd year undergraduate diploma or 180 credits in communications, digital, marketing or webmarketing.

You can also join the MSc in 5th year if you have completed a 1st year postgraduate level or obtained 240 ECTS credits.

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Is it possible to study abroad during the MSc User Experience & Relationship Marketing program?

Sup de Pub does not provide for international mobility during the MSc User Experience & Relationship Marketing program. However, you can also take part in internships abroad during your studies, giving you a unique and enriching international experience.

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Apply to Sup de Pub’s MSc User Experience & Relationship Marketing program

INTERNATIONALE

Application International

Are you an international student living outside France? Would you like to apply for Sup de Pub’s MSc User Experience & Relationship Marketing or find out more about the program and its career opportunities?

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