Bachelor Marketing & Communication - IUM

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Why choose the Marketing & Communication Bachelor?

Do you want to understand consumer behaviour, learn how to develop communication and marketing strategies, and have a creative mind? Discover the Bachelor Marketing & Communication program at IUM, a three-year post-baccalaureate course on the Monaco campus.

The Bachelor’s degree in Marketing & Communication will enable you to discover the fundamental aspects of these two complementary disciplines.

It combines both theoretical and practical knowledge, and is an excellent option for effective training in a wide variety of promising professions. Monaco offers a wealth of career and networking opportunities.

Finally, by choosing this course, you’ll enjoy a unique student experience on a lively, multicultural campus.

What is the Bachelor Marketing & Communication program?

The Bachelor of Marketing & Communication is a three-year undergraduate program. The first two years of the program are general and multidisciplinary. They enable you to familiarize yourself with the key concepts of marketing and communication.

In the third year, you will choose a specialization from among the following seven:

luxury marketing, sales and services
international finance
sports business management
communication & event management
global business
digital business development
tourism and luxury hotels

You will take the following courses in particular:

consumer behavior ;
brand management ;
marketing research ;
product development ;
advertising and promotion ;
sales and distribution ;
digital marketing.

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What is the degree awarded by the Bachelor Marketing & Communication?

By following this course, you will obtain a Bachelor’s degree. You’ll also earn 90 US credits and 180 ECTS credits.

With your Bachelor’s degree, you can choose to enter the world of work directly, or continue your studies in a Master’s program. The IUM offers a range of MSc programs enabling you to specialize in a particular field.

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What are the career opportunities for a Bachelor’s degree in Marketing & Communication?

IUM’s Bachelor of Marketing & Communication prepares you for a variety of careers in the following fields:

marketing (brand management, digital marketing, advertising) ;
sales (distribution, customer relations) ;
public relations ;
digital marketing (social networks, SEO/SEA, mailing) ;
market research ;
advertising ;
entrepreneurship.

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What are the admission requirements for the Marketing & Communication Bachelor’s degree?

To apply for the Bachelor Marketing & Communication program at IUM, you need to hold a baccalauréat. You must also compile a file containing the following information:

copy of your identity card or passport ;
transcripts of the last two years of secondary school ;
diploma (if already a graduate) ;
passport photo ;
Proof of English language skills (TOEFL, IELTS, Cambridge);
application fees

If your application is accepted, you will have the opportunity to meet the admissions team for a motivational interview. An interview in English can also be arranged.

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Is it possible to study abroad during the Bachelor Marketing & Communication program?

Yes, it is quite possible to study abroad during the Bachelor Marketing & Communication program. This is even required by the IUM as part of the Bachelor’s program. You’ll have the opportunity to spend a semester at a foreign partner university in Europe, Asia, North America or Central America.

You can also take part in internships with foreign companies to gain a unique international experience.

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Apply to the Bachelor Marketing & Communication program at IUM

INTERNATIONAL

International Application

Do you live outside Monaco or France? Every year, the IUM Bachelor’s program welcomes many students from all over the world. Would you like to try your hand at the Monegasque adventure, or find out more about IUM courses and training opportunities?

Apply here or download our brochure.

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