INSEEC MSc - Spirits Marketing & Management

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The OMNES Education Group has not made apprenticeships available to first-time applicants under the international admissions procedure.
You can, however, apply for an apprenticeship after a first year of study at one of our schools.

Why choose INSEEC’s MSc Marketing & Management of Spirits?

INSEEC’s MSc Marketing & Management of Spirits is aimed at all students considering a career in the dynamic spirits industry. It is offered in Bordeaux, a city renowned worldwide for its marketing of wines and spirits, and is taught in English by industry professionals and experts.

Thanks to this training, you’ll learn how to define a company’s marketing strategy, develop attractive offers and manage digital marketing and communication actions. Another strong point of this course is that it is offered on a work-study basis, enabling students to learn while working in a company. In this way, you’ll be able to put the knowledge you’ve acquired in class to good use, and get your first taste of the world of work. Although the course/company rhythm is demanding, it’s ideal for discovering the challenges of a professional environment and developing your expertise.

What is the program of the MSc Marketing & Management of Spirits?

The MSc Marketing & Management of Spirits is a professionally-oriented course with an international outlook. It includes general courses as well as courses specific to the spirits industry. During the various semesters, students learn to understand and master the various categories of spirits, as well as developing their managerial skills through role-playing and group projects.

By choosing this program, you will study the following courses, for example:

international marketing ;
wine and spirits distribution network ;
international trade of wines and spirits ;
spirits distribution & e-commerce ;
spirits retail & hospitality ;
rum knowledges ;
beer, sake focus & baijiu ;
event, communication, PR ;
in depth whisky understanding.

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What is the diploma awarded by the MSc Marketing & Management of Spirits?

You’ll earn the title of “Manager of Marketing and Sales Strategy”, a 2nd year postgraduateprofessional qualification registered with the RNCP.

To obtain this certification, it is necessary to validate general skill blocks and a skill block specific to the Marketing and Management of Spirits specialization.

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What are the career Opportunities for the MSc Spirits Marketing & Management?

After completing the MSc Marketing & Management of Spirits, there’s no shortage of career options. The fields of marketing, communications and sales are all open to you. For example, you could consider the following professions

brand manager ;
marketing consultant ;
research manager ;
market manager ;
marketing manager ;
international product manager ;
marketing account manager ;
product marketing manager
high-end marketing manager;
project manager.

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What are the admission requirements for the MSc Marketing & Management of Spirits?

To join the MSc Marketing & Management of Spirits, you need to have obtained a degree at 3rd year undergraduate level. This may be a licence, a bachelor or even a BUT. However, students with a1st year postgraduate degree can apply directly to MSc 2, i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

The MSc Marketing & Management of Spirits welcomes students from a wide range of backgrounds, with or without previous experience in the wine and spirits industry.

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Is it possible to study abroad during the MSc Spirits Marketing & Management?

The MSc Marketing & Management of Spirits does not provide for international mobility during the two years of study. However, you will have the opportunity to do internships with companies during your course. In most cases, these internships can be carried out abroad.

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Apply to the MSC Marketing & Management of Spirits program at L’Inseec

INTERNATIONAL

International application

The OMNES Education Group has not opened apprenticeships to first-time applicants under the international admissions procedure.Vous pourrez toutefois prétendre à un cursus en apprentissage après une première année d’étude au sein des Écoles de notre groupe

The MSc Marketing & Management of Spirits is open to international students. If you’d like to join us, or to find out more about the program and the opportunities it offers, you can apply here or request the brochure.

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Area of Expertise

Luxury Area of Expertise

Luxury by OMNES Education is dedicated to training and supporting you to become the luxury professional of tomorrow. With unrivalled teaching quality and cross-disciplinary programs ranging from post-baccalaureate to Bac + 5, Luxury by OMNES Education adapts to your needs and opens the doors to employability in the luxury sector.

Thanks to the expertise of our lecturers from the professional world of luxury, the codes specific to this field will no longer hold any secrets for you. Our courses combine theory and practice, and are both dynamic and innovative.

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