The formation of environment friendly intentions of SMEs owners-managers in emerging country context: the Tunisian's textile-clothing industry
Organization and Environment, 2018, vol. 32, no. 528-554
Voir la publicationHow consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Journal of Business Research, 2018, vol. 84, no. 72-81
Voir la publicationPortrait du personnage biodigital
JAUFFRET Marie Nathalie, LANDAVERDE V, Hermes La Revue, 2018
Voir la publicationUsing colour semiotics to explore colour meanings
KAUPPINEN-RÄISÄNEN Hannele, JAUFFRET Marie Nathalie, Qualitative Market Research: An International Journal, 2018, vol. 21
Voir la publicationAsset Disposal as a Method of Real Earnings Management: Evidence from the UK
CAMPA Domenico, DONNELLY R, Abacus: A Journal of Accounting, Finance and Business Studies, 2018, vol. 55
Voir la publicationRegulatory enforcement and the effectiveness of fraud training: A European investigation into earnings manipulation
Comptabilité Contrôle Audit, 2018, vol. 24
Voir la publicationThe Global Capital Stock: Finding a Proxy for the Unobservable Global Market Portfolio
GADZINSKI Gregory, SCHULLER Markus, Journal of Portfolio Management, 2018
Voir la publicationThe implications of digital marketing on WeChat for luxury fashion brands in China
Journal of Brand Management, 2018, vol. 26
Voir la publicationConsumer Responses to Planned Obsolence
Journal of Retailing and Consumer Services, 2018, vol. 47
Voir la publicationThe missing link - fairness as the ultimate determinant of service profitability
Recherche et Applications en Marketing, 2018, vol. 33
Voir la publicationViewpoint: Conveying Managerial Relevance into Service Research
Journal of Services Marketing, 2018, vol. 33
Voir la publicationQuel modèle de management pour les organisations temporaires. Etude de cas sur un projet de renouvellement d’installations gazières
Revue Française de Gestion, 2018
Voir la publicationBrand management: Unveiling the delusion of control
European Management Journal, 2018, vol. 36
Voir la publicationComment développer des marques fortes ? Une approche par les configurations des associations de la marque
Décisions Marketing, 2018
Voir la publicationFrom Zero-Sum to Win-Win - Organisational Conditions for Successful Shared Value Strategy Implementation
MÜHLBACHER Hans, BÖBEL I, European Management Journal, 2018
Voir la publicationHome in the re-making: Immigrants transcultural experiencing of home
KREUZER Maria, MÜHLBACHER Hans, Journal of Business Research, 2018, vol. 91
Voir la publicationKomplexe Probleme – Einfache Lösungen? Plädoyer für qualitative vergleichende Analysen in der Marketingforschung; Complex Problems – Unique Solutions? Need for Qualitative Comparative Analyses in Marketing Research
Journal of Research and Management, 2018, vol. 40
Voir la publicationDoes digitalization create or reduce perceived global value?
ABAIDI I., VERNETTE E., Journal of Consumer Marketing, 2018, vol. 35, no. 676-687
Voir la publicationFundamental transformations of trust and its drivers: A multi-stage approach to business-to-business relationships
Industrial Marketing Management, 2017, vol. 66
Voir la publicationDoes Islamic Banking Performance Vary Across Regions? A New Puzzle
Applied Economics Letters, 2017, vol. 24
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