Accueil » Enseignants-Chercheurs » BARGENDA, ANGELA
Mis à jour le 20 mars 2023
Publications
Styling the corporate heritage brand: Identity building through architectural design
Journal of Brand Management, 2023, vol. 30(2), no. 116-128
Corporate heritage brand design
BARGENDA A., BALMER J. M. T., Journal of Brand Management, 2023
Transmateriality of architectural representation and perception
New Ways of Working: Organizations and Organizing in the Digital Age, 2021
Voir la publicationPlace heritage and CSR: Synergies between cultural tourism and corporate branding
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives, 2021
Voir la publicationAesthetic heritage and corporate branding: Luxury heritage brands between tradition and modernity
Routledge Handbooks, 2021
Voir la publicationLa Maison de Parfum Berry: The Future Smells of Past
2021
The artification of brand identity: aesthetic convergences of culture and capital
Qualitative Market Research: An International Journal, 2020, vol. 23
Windows to the sold: verbo-visual multimodality in storefront windows
BARGENDA Angela, TRABELSI D, International Journal of Retail and Distribution Management, 2020, vol. 48, no. 501-515
Windows to the sold: verbo-visual multimodality in storefront windows
Monaco Symposium on Luxury 2023